AUBURN, Calif., December 10, 2007 - Following the recent fires in Southern California, ioSafe, the disaster-proof hardware company, offers a timely reminder for business people everywhere: Future disaster preparedness must include a plan for protecting digital assets.

"With today's digitized world, businesses run the risk of grinding to a halt if they lose their critical information, such as customer records, payroll and accounting information, and mission-critical data of all kinds," said Robb More, CEO of ioSafe. According to research by the University of Texas, when companies suffer a catastrophic data loss, 94 percent of them fail: 43 percent never reopen, and 51 percent close within two years.

ioSafe offers disaster-proof disk technology that combines reliable disk-to-disk backup with the added benefit of disaster recovery and physical security. Providing real-time protection for irreplaceable computer data, ioSafe disaster recovery hardware acts like an aircraft black box. As a result, ioSafe offers important business continuity to companies following any disaster that threatens their digital assets including fire, flood, theft, vandalism, building collapse and more.

"While I was lucky not to be directly in the fire zone for the recent Southern California fires, the fact that I have an ioSafe gave me peace of mind that if the wind shifted and the fires headed my way, my digital information would be protected," said Tom Loegering, president of REMS Property Rentals, located in Lawndale, Calif. "Disasters of all kinds - fires, floods, earthquakes, hurricanes, explosions - can strike at any time. It's crucial for me and my business that critical business information survives whatever might happen."

"Our hearts go out to everyone who lost homes and businesses in the recent fires," said Moore. "It's our company's mission to lessen the pain and negative impact of disasters by helping companies emerge with their digital assets intact. And doing that can make a tremendous difference in how quickly and effectively people affected by disaster can resume their normal business operations."

About ioSafe

ioSafe provides disaster-proof hardware to protect business and personal digital assets, enabling business continuity through data disaster recovery. Like an "aircraft black box," ioSafe technology provides more reliable and less expensive data backup for remote or branch offices and small/medium businesses while greatly simplifying regulatory compliance for data storage. With its patented FloSafe Vent technology, only ioSafe offers forced-air cooled data storage for true business-class reliability and disaster protection. InformationWeek called ioSafe the "most interesting technology" at the May 2007 Las Vegas Interop® trade show.

ioSafe is a privately held company with headquarters in Auburn, Calif. For more information, please visit www.iosafe.com.